How We Sell Austin TX Homes During the “Slower” Winter Market

It’s no secret that the Austin Real Estate market is hot, we have a shortage of housing inventory and an abundance of new Austinites moving in daily. Those two facts paired together equal a booming housing market and a surging economy for us here in Central Texas. But even with a market as hot as ours, it tends to slow down in the winter months. The question is what can you do to quickly sell your Austin home in the colder, winter months?

Expose your home to every buyer in Austin Texas

Just because there aren’t as many buyers in the winter months as there are in spring and summer, buyers are out there. As a professional Realtor, I and Team Ensor aggressively market your home to every potential buyer we can find using our extensive marketing plan. We utilize social media, print media, professional photography, online tours, and more. Getting your home in front of as many people is the first key — it’s much more than just a sign in the yard!

Make sure that the price is right

This is probably one of the most important aspects of selling your home…price it to high, and it will sit there getting stale…price it to low and people will think that there is something wrong with it. Our job is to help you find the perfect sweet spot for your home. We will do a comprehensive Market Analysis that is customized to your specific home and neighborhood to determine what the fair market price is. We do our homework so that you don’t have to.

Price it too high, and it will sit there getting stale. Price it too low and people will think that there is something wrong with it. Our job is to help you find the perfect sweet spot for your home.

Make it easy to show

If a buyer can’t see it, they won’t buy it. Make sure that you are giving access to your home to as many people that call on it. It can be a major inconvenience to have people wanting to wander through your home, to always have to keep it in showing condition, but it will pay off. I always advise my clients to “just say yes” when it comes to the question “Is your home available to be shown?”

Turn on lights, remove pets, and make the temperature comfortable

You’ll want to make sure that your home is bright and inviting…and this starts at the front door. Turn on all lights, including the porch light. Also, people want to see themselves living in your home, so take the dog with you if you can, and make sure the litter box is clean and concealed. Lastly, you want the potential buyer to stay as long as possible…the longer they are in the home, the better attached they may become, so make sure that if it’s a cold day, you’ve got the heat set to a comfortable setting, maybe a fire in the fireplace.

Offer incentives

Incentives work especially well in a lower priced neighborhood; buyers can be enticed with closing costs paid, mortgage rate buy downs, refrigerators, and washer/dryers. Contact me today to find out the specifics of incentives and if they could be used as part of a strategy to sell your home.

Check out our website to find out why our homes sell faster and for higher prices than other listings in the Austin area. Call me today to set up your free consultation.

About Shannon Ensor

Shannon Ensor is a Broker Associate with Sky Realty, the founder of our team and a published author. She began her Austin Real Estate career in 2005 and has earned her ABR and GRI designations. Shannon helps residential real estate buyers and sellers all around Austin and Central Texas. Shannon graduated Magna Cum Laude from Arizona State University, earning her degree in Journalism/Public Relations from ASU's Walter Cronkite School of Journalism and Mass Communications and a minor in Business Advertising & Marketing.

One comment

  1. These are all great points! Exposure is key in any market. And, although I don’t think any time is ever a good time to over-price your home, the winter months would be the most harmful months to do that in, just like you point out Matt!

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