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Ensor & Co., Realtors
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Should Sellers Preview Similar Homes in Their Neighborhood For Sale?

  • December 27, 2010
  • 2 comments
  • 2 minute read
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  • Joseph Ensor
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When you are considering placing your home on the market, there is one vitally important step that is often overlooked, but will tremendously help you and your Realtor decide on proper pricing: a face-to-face meeting with the competition.

Now, of course you will want your Realtor to provide a Comparative Market Analysis for your home so that you can see at what price homes have been selling that are similar to yours, and to get a snapshot of the competing active listings. There’s no question that it’s a great tool, but, a CMA is just numbers on a piece of paper (and sometimes a picture or two).

What I like to do is take it a step further and actually take the seller out with me to tour the competing homes that are actively listed or have recently went pending.

Why is this important? Because it is so easy when looking at things on paper to think, “My home is better than that home,” or “I have 50 more square feet than that home, so mine must be better.” By not seeing these homes in person you may not be able to realize that the competing home may show better than yours or that, even at 50 square feet less, the floor plan flows better than your home. What if your home is 50 or 75 sqaure feet larger, but your floor plan has oversized hallways or a slightly wider 4th bedroom? What if your master bedroom has a sitting area or your kitchen has a butler’s pantry that is not currently in demand by buyers in your current market? How should that affect your pricing decision?

Sellers can be biased toward their own home, and they usually are – which is only natural! Even when touring the comparable homes, I will still hear comments like, “Our home is better that this home because ours has ___ and this home has ___ ,” which may be true in your opinion…but the key here is to listen to your Realtor and learn what they are hearing from their buyers. As buyer demands and tastes change through time, it is essential to hire an experienced Realtor who has their ears to the ground and knows exactly what buyers are looking for. This information is crucial to preparing your home for the market, and for effectively pricing it.

If you are considering selling your Austin home, contact me today and let’s talk about finding the right value for your home. Rest assured that you will get an opportunity to meet your competition, and you’ll be glad that you did when we’re under contract and they’re still racking up days on market!

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Joseph Ensor

Joseph Ensor is a Texas real estate broker and the owner of Ensor & Co. Realtors. In addition to representing select clients, he works closely with each of his team members to help them build a successful career in selling Austin real estate. A graduate from Arizona State University with a degree in Finance, he enjoys helping his clients and his team members with the mathematical side of each transaction. With over 20 years of experience in real estate investing and sales, he understands the overall complexities involved in a real estate transaction. He uses his expertise to overcome challenging situations and his objective is to work diligently and intelligently toward a positive outcome for his team and for his clients.

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Meet the Team at Ensor & Co.
Becky Belt
Becky is a native Austinite, 8th generation Texan, and Daughter of the…
Jackie Ensor
Born and raised in the "Heart of Texas" (Bryan - College Station),…
Joseph Ensor
Joseph Ensor is a Texas real estate broker and the owner of Ensor &…
Kim Beckham
Kim Beckham is a Realtor located in Bastrop, TX where she has been…
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